Critical Data performs comprehensive research and analysis on our clients' current market.

We talk to our client's customers, past customers, and target customers — those who match the profile of current customers. We will speak with referral sources, those individuals or organizations that have in the past, or possess the ability and the opportunity to refer individuals to a client's business.

Critical Data will also conduct competitive intelligence — gathering as much data on sales, organizational information, and marketing strategies as possible.

We do market research, and perform in-depth market analysis for companies in the continental United States, Canada, and other territories nearby the United States.
Using the results of these studies and our experience to develop step-by-step strategies, Critical Data's Market Studies are designed to provide a return on investment and implement growth for our clients.


Advertising/Marketing/Sales Audits

Are you spending too much money in advertising and/or marketing? Are you receiving a return on your advertising and marketing investment?

Critical Data conducts marketing audits to assess a client's past marketing, sales and advertising performance. This information is compared with information gathered via a customer and competitor's study to determine specific vehicles that the client can use to most efficiently reach its market.

Typically, a marketing audit results in a decrease in client advertising/marketing expenditures, and an increase in sales.


Mystery Shopping Services

Critical Data performs mystery-shopping studies designed to evaluate areas of service and sales. We utilize a spectrum of shopper ages, income levels, and ethnic groups, and offer this service to retailers and service organizations.


Outsource Marketing Department Director/Services

Critical Data functions as an out-source marketing department for a number of clients operating in a variety of industries. The duties and services offered include all that are provided by an in-house department — but with more focus, less risk to the client, all at a substantially lower cost.


Seminar Development and Presentation

For over 24 years, Critical Data has specialized in the development and presentation of marketing and sales seminars.

Our highly-successful seminars are designed to provide a return on investment for our clients and are noted for their high-content, no fluff approach. Our focus is profitability, the bottom line and growth for our clients and our customized seminar's provide innovative strategies that will achieve results for all who attend.

Web Site Analysis, Planning, Development

Often times, web sites are designed by technology experts who have little to no marketing or sales knowledge or experience thus resulting in a site that while aesthetically pleasing to the eye and many times innovative, does not adequately sell a clients products or services.
Is you or your company's web site providing a return on investment from a marketing and sales perspective? Critical Data analyzes web sites from marketing a sales perspective ensuring that your web site does what it is supposed to do — sell.

After in-depth analysis, Critical Data will provide you with specific recommendations regarding your site and assist in refining your current site or planning and developing a new site.

Web sites are an essential and powerful tool in today's marketplace — find out if yours is doing all it can do for you.


Feasibility/Niche Studies

Critical Data conducts comprehensive feasibility studies or less in-depth viability assessments that outline if and how a prospective venture should be developed. As a part of the project, we offer complete step-by-step options and plans that our clients can implement in the development of the venture