Are you spending too much money in advertising and/or marketing? Are you receiving a return on your advertising and marketing investment? 

Critical Data conducts marketing audits to assess a client's past marketing, sales and advertising performance. This information is compared with information gathered via a customer and competitor's study to determine specific vehicles that the client can use to most efficiently reach its market. 

Typically, a marketing audit results in a decrease in client advertising/marketing expenditures, and an increase in sales and profits.