Turning Data Into Decisions That Matter
Since 1986, Critical Data Strategies has partnered with organizations across North America to uncover the insights that drive confident, lasting decisions.
Why Critical Data?
We Dig Deeper Than Traditional Research
We perform highly qualitative research in order to develop, present, and help implement initiatives and plans that truly change a company. This approach and philosophy permeates everything we do at Critical Data and results in unmatched return for our clients.
Data Collection Is Only the Beginning
Using study findings as a foundation, our staff develops specific strategies and recommendations with measurable results.
Customized for Your Needs
Unlike research firms that base their work on studies performed for past clients, Critical Data will always produce a unique, customized study.
Not Limited to a Single Industry
Critical Data has comprehensive experience in most industries and with organizations of all types and sizes.
Tackling the Next-to-Impossible
The breadth and depth of staff experience means Critical Data is able to unearth even the most difficult-to-obtain information.
We live by the results we provide. Since our inception in 1986, Critical Data has focused on providing and measuring ROI with our clients. We provide consultation on a month-to-month basis — with no long-term commitments.
Our Services
A Comprehensive Approach to Market Research
From qualitative research to personalized consulting, we deliver the insights and strategies that move organizations forward.
Qualitative Market Research
Critical Data utilizes a variety of qualitative and customized methodologies to provide full market illumination.
- One-on-one executive style telephone interviews
- Proprietary qualitative online AI chat survey process
- In-person and virtual interviews
- Focus groups
- Intercept and observation studies
- Town hall meetings
Market Studies & Analysis
A wide variety of services that can be tailored to your specific needs and objectives.
- Market Studies and Analysis
- Feasibility Studies
- Niche Market Studies
- Competitive Analysis
- Target Market Viability / Market Expansion Studies
- Sales, advertising, and marketing audits
Personalized Consulting
Relational, results-focused, and hands-on consultation — on a month-to-month basis with no long-term commitments.
- Opportunity and new target market identification
- Process improvement
- Strategic planning and facilitation
- Training programs
- Business transition services
- Lead generation
- Crossroads: Business Intervention
- Turnaround services / crisis management
Areas of Specialty
Deep Experience Across Key Industries
For nearly four decades, we have built specialized expertise in the industries that matter most to our clients.
Education & School Districts
In-depth market research, strategic planning, and facilitation for school districts, colleges, and universities across the United States.
- Strategic planning and market studies for bond and levy elections
- Boundary review/revision and student enrollment projects
- Parent/guardian and community member surveys
- Internal district and department studies
- Organizational strategic planning
- Focus groups
Healthcare
Since 1986, Critical Data has provided in-depth market research, strategic planning, and facilitation for facilities, practices, and companies in healthcare.
- Patient satisfaction studies — department or facility-wide
- Target patient studies
- Feasibility studies for additional service areas or locations
- Brand awareness and advertising impact studies
- Market awareness and perception studies
- Physician satisfaction studies
Manufacturing & Production
Decades of experience working with production and manufacturing companies across the country.
- Market research and opportunity identification
- Turnaround services / crisis management
- Process improvement
- Strategic planning and facilitation
- Workforce and leadership training
- Marketing and sales implementation
Other Markets We Serve
Critical Data has a depth of experience working with a wide range of organizations.
- Municipal / county / state governments
- Banking / credit unions / financial services
- CPA firms
- Nonprofit organizations
About Us
A Research Partner You Can Count On
Since 1986, Critical Data Strategies, LLC has performed in-depth, highly relational qualitative market research, in-depth market analysis, and personalized consulting for companies throughout North America.
Critical Data interviewers are highly skilled in the art of conversation and in capturing 'impossible-to-obtain' information. We use these findings to develop and team with our clients to implement specific targeted initiatives and strategies for growth.
Critical Data's vast experience has resulted in national recognition — in 1991 we received The Jesse H. Neal Award, the business equivalent of a Pulitzer Prize.
We live by the results we provide. Since our inception, Critical Data has focused on providing and measuring ROI with our clients. We are committed to company-changing results in everything we do.
Jesse H. Neal Award — 1991
National recognition — the business equivalent of a Pulitzer Prize.
Contact Us
Let's Start a Conversation
Whether you have a specific research need or just want to explore what's possible, we'd love to hear from you.