Qualitative Market Research

Critical Data utilizes a variety of qualitative and customized methodologies to provide full market illumination.

These include, but are not limited to:

  • One-on-one executive style telephone interviews
  • Our proprietary qualitative online AI chat survey process
  • In-person and virtual interviews
  • Focus groups
  • Intercept and observation studies
  • Town hall meetings

A wide variety of services

We offer a comprehensive array of services that can be tailored to your needs. They include:

  • Market Studies and Analysis
  • Feasibility Studies
  • Niche Market Studies
  • Competitive analysis
  • Target Market Viability/Market Expansion Studies
  • Sales, advertising, and marketing audits

Data collection is only the beginning

For Critical Data, data collection is just the beginning. Using study findings as a foundation, our staff develops specific strategies and recommendations with measurable results.

Customized for your needs

You and your organization are unique and have unique needs. Unlike research firms that base their work on studies performed for past clients, Critical Data will always produce a unique, customized study.

Not limited to a single industry

Critical Data has comprehensive experience in most industries and with organizations of all types and sizes.

Tackling the next-to-impossible

The breadth and depth of staff experience means Critical Data is able to unearth even the most difficult-to-obtain information.

Personalized Consulting

Either as a stand-alone service, or in implementing a strategic plan developed by Critical Data and our client, the consultation we provide is relational, results-focused, and hands-on. From the inception of our relationship when we define the specific goals to achieve, Critical Data’s focus is on providing those identified tangible specific results.

In order to achieve those goals, Critical Data becomes a seamless part of your team – not just an outside consultant. Critical Data was founded on the principle that we must continually provide ROI to our clients.

As a part of ‘living’ that mantra, we provide consultation on a month-to-month basis – with no longterm commitments. Thus, in order to maintain our relationship, we must continually focus on providing that definable return.

Critical Data also provides:

  • Opportunity and new target market identification
  • Process improvement
  • Strategic planning and facilitation
  • Training programs
  • Business transition services
  • Lead generation
  • Crossroads: Business Intervention
  • Turnaround services/crisis management

Areas of Specialty

Education and School Districts

Critical Data provides in-depth market research, strategic planning, and facilitation for school districts, colleges, and universities across the United States.

Examples of some of the work we perform:

  • Strategic planning and market studies for bond and levy elections
  • Boundary review/revision and student enrollment projects
  • Parent/guardian and community member surveys
  • Internal district and department studies
  • Organizational strategic planning
  • Focus groups


Since 1986 Critical Data has provided in-depth market research, strategic planning, and facilitation for facilities, practices, and companies operating in the healthcare industry.

Examples of some of the studies we provide are:

  • Patient satisfaction studies – specific to one department or facility/practice-wide
  • Past patient satisfaction studies
  • Target patient studies
  • Studies to determine feasibility of additional service areas or additional locations
  • Salary/benefit comparison studies
  • Brand awareness studies
  • Advertising impact studies
  • Market awareness and perception studies
  • Physician satisfaction studies
  • Practice communication assessment and analysis

Manufacturing and Production

Critical Data is proud of its decades of experience in working with production and manufacturing companies across the country.

Examples of some of the work we perform:

  • Market research
  • Opportunity identification
  • Consultation
  • Turnaround services/crisis management
  • Business intervention
  • Process improvement
  • Lead generation
  • Strategic planning and facilitation
  • Workforce and leadership training
  • Marketing and sales implementation

Other Markets We Serve

Critical Data has a depth of experience in working with:

  • Municipal/county/state governments
  • Banking/credit unions/financial services
  • CPA firms
  • Nonprofit organizations